What NOBODY TELLS YOU about Etsy's algorithm & how to get traffic, sales & money using the website…
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This graph was inspired by Channel Maker's graph for the YouTube algorithm:
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🙏 All content on my channel is my personal opinion. I am NOT a lawyer, accountant or financial advisor. I do not have any professional licenses. My opinions are not a replacement for the guidance of a professionally trained and licensed individual.
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VIDEO CHAPTERS:
0:00 The Real Key To Making Money On Etsy
0:29 Etsy Customer Profile Ring Algorithm
2:24 How Etsy's Algorithm Makes Products Go Viral
6:24 How Does Etsy's Algorithm Chooses Viral Products
7:45 Sponsor
8:30 Fast Track Success By Niche Down
10:49 Quality vs Quantity
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https://www.youtube.com/watch?v=v3jE2qNt3I8
Love Youuu!❤ So much info you give, its amazing
And thank you so much for leaving such a supportive comment, it genuinely makes my day 🌞
Quick accent translation for those of you who are new around here 😆 Itsey = Etsy 😉
Haha. Gotta love the Kiwi “ickcent”!
Hahaha fellow kiwi here.. I’m in hastings, do u do face to face talks?
@Sambrad themerry hello from Christchurch 👋 I don’t do any in person talks, I am sorry! But always lovely to e-meet another Kiwi 🌞
@WholesaleTed would.love to have a convo about nz as I wana do tshirt around it.. the tshirt u say to use.. u got any specific nz related advice.. and u too was lovely hearing abit of home.in ur voice
Itsy bitsy spider.
great to see you today Sarah❤️
and thanks for this video offering sense to an otherwise complicated concept.. as usual, this is gold 🙏 you take care..
Thank you – I’m super nerdy. I love studying algorithms 🤓
@Wholesale Ted ❤️❤️❤️
Great video and tips!
Thank you Dana! I hope you’re having a wonderful day 🌞
Honestly I feel so sad Etsy does not operate in my country, pushing me to think of relocation because I have soooooo many product ideas and have studied Etsy over the past, hope it gets better. Otherwise, hey Sarah, your videos are so much informative and insightful, followed from 100k subscribers, now a mil+ kudos for the progress.
Thank you! Etsy is expanding out it’s countries that can sell in it. I’m not sure where you’re based, but they’ve recently expanded into Ukraine, India, Japan, Thailand, Argentina, Chile and Peru.
@Wholesale Ted My beautiful country Kenya in East Africa, hope Etsy will expand even as early as next year because we POD sellers are increasing in number.
Hello wholesale ted, I’m based in the U.K. and sell to the USA market. I find it a minefield in terms of how best to set up store, I set it up in usd but I think I’m charged exchange rate by Etsy and I worry that I’m at a disadvantage as I’m not local …do you have any advice for selling internationally like this or videos? Would I be more successful switching to pounds and selling to the U.K. do you think? I have about 500 sales and have managed to get to an average of daily sales but I have 1300 listings so it’s been a slog! Thank you Emma
Would it be wise to advertise on different social media platforms BEFORE putting a new product up on Etsy? Would that boost in engagement do anything positive in regards to how Etsy rates your product? (Am I making any sense?🤪)
That makes perfect sense and it is a great question. It would be a great idea to advertise your products on other platforms, if the traffic is relevant & interested in your product, and it would absolutely give it a leg-up in the algorithm.
Viral algorithms work by gathering data on the target audience. If you can provide that data/information to the algorithm, that helps it a lot!
Been on Etsy since 2007 – I am forrrrever trying to get people to niche down. So many POD sellers come into the forum and their store is a jumble of low-quality listings targeting any audience they saw a bestseller in. Niche stores get better SEO return, better customers, better social media and look like professional businesses. The only time you should ever consider being ‘bit of everything’ is right at the start if you have no clue/cares as to where you focus. But you need to niche as soon as you find something that does well and branch off that. And that’ll probably take a few months longer than if you just pick one right out of the gate and stick at it..
Anyway good video – not enough people talk about how to rank well. 90% keywords, 10% luck.
Thank you! Adding into keywords + luck would be branding and aesthetic. I don’t know how I’d break it down percentage wise. But Etsy builds a customer profile for your products and a big part on that customer profile is your branding & presentation. And as such… nicheing down, I agree, makes things MUCH easier!
Completely agree. Relevancy is the top factor for Etsy in determining who to show your products to – and the most important places they look for keyword clues as to relevancy for searchers are your title and tags. So if your product fizzles as Sarah says, changing up your title and tags is a great next step. Erank is really helpful for finding alternative keywords you might not have otherwise thought of.
As soon as I saw your drawing I thought “Hey that looks like Nate’s drawing on Channel Makers” then you said it lol. Your videos are fantastic btw. Thank you so much for taking the time to provide so much quality information, and such high quality video and audio itself. 🙂
Thank you so much! Yes, his graph was the perfect way to showcase viral algorithms, such an amazing creation 📈
Excuse my daughter’s name and pic lol, we use the same account. With that out of the way I just want to say a big Thank you! As a new Shop on Etsy, I am struggling hard, learning everything as I go. The learning part takes a lot of time, but I am learning. I have learned more information from you than anyone else. You are so informative. You are my go-to person when I need to know something now. So yeah… just a big Thank you from me. I don’t think you know how much difference you are making in some people’s lives, but you are. So please keep doing what you are doing. You are full of wisdom to those…like me… who truly need it. You are my inspiration.
Thank you. Very clear and concise. 🤓
Thank you! Would you also talk about digital Christmas products?
I made a video on it recently, but I am personally more interested in physical products, because they earn more money, which is why I make videos on them. Although this same algorithm also applies to digital products!
Thank you 😊
Lovely presentation! Well explained. You made understanding how complex algorithm works in a beautiful way. Thank you so much!
Considering how wrong Esty’s algorithm is with shutting down legitimate new shops, I don’t have a lo of faith in their marketing algorithm.
Thank you so much for an incredible explanation. This is such a great video!
Love your intelligent videos. Sadly, I was perm suspended from Etsy after 1 month. Still uncertain why. No transparency on their part. So… I moved to Shopify… but I’m lousy at marketing. Are you able to address these types of situations? Older videos don’t seem to be relevant to 2023-2024.
I am sorry to hear that! I will be discussing Shopify soon, a lot of my videos on it are still absolutely relevant, but the style of my videos is older, haha, my videos from 3 years ago aren’t edited as sharply as they are today!
@Wholesale Ted editing is overrated! It’s content that I’m after. 😊
So to reduce etsy testing a new product against the wrong audience, im assuming your listing SEO should be as targeted for the intended audience right out of the gate. Instead of using broad tags like house warming, gift for her, etc you would use new dachshund mug, daschund mom sweater, etc? Then maybe after some time, if that products sees activity you could try to reoptimize to hit a broader audience?
I actually would do the opposite, I would include those keywords, because that helps them build a profile of what type of customer might be interested in it, but it goes deeper than that, it is a holistic experience that starts from your store profile. Etsy doesn’t just look at the keywords in your listing. It tries to figure out based on that who your target customer is. So you want your whole store aesthetic & profile to be on point with the types of products you sell 🙏
@WholesaleTed interesting. I suppose I need to get a better handle on etsy analytics then since I’ll assume that if I go the broad tag approach, it would help me understand the type of customer that is interested in my product via what they search for when they click on one of my listings? My store is niche based so I’m aware of the audience I’m trying to target. I just need to keep refining to nail down the typical products and aesthetics they prefer to increase my conversion. I have some idea but I definitely could get better at it.
Does the algorithm work for the first product created by a new account or it works for every new product posted ?
Hey, thanks for this. I’m about to start two Etsy shops (one for me and one for my kid)
Stocks are pretty unstable at the moment, but if you do the right math, you should be just fine. Bloomberg and other finance media have been recording cases of folks gaining over 250k just in a matter of weeks/couple months, so I think there are a lot of wealth transfer in this downtime if you know where to look.
Hello Sarah. I started my Etsy shop back in February thanks to your video of how to make an Etsy T-Shirt business step by step. I wouldn’t have even known about the world of print on demand if i didn’t have that video in my recommended. I didn’t want my shop to be niche specific, to immediately grab the attention of as many customers as possible, since it was a new store. So i started uploading T-Shirts, they didn’t sell, i started uploading mugs too, they didn’t sell, i deleted them all, started uploading home decor, accessories, and whatever i find on Printify, to see what will sell already. I’m at 200 products now 8 months later, no specific niche, no specific product, because i was desperate, since nothing was seling and i decided to just throw in just about anything and my shop doesn’t look so good anymore. But now i hope that the customer will buy the product because they like the product and not my store. I only have 5 sales in all this time. It seems every single of my products has been “unlucky” as you say, Sarah. Which if we compare it to the 60.000.000 products that Etsy has, it’s really one in a million to make a lucky product. Way too much competition.
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